(a) No person, party, firm or corporation shall operate a Restaurant, Food Establishment, Temporary Restaurant, Special Events Food Establishment, Mobile Food Establishment, or Mobile Restaurant, as defined in ATCP 75 of the Wisconsin Administrative Code, without first obtaining a license therefor from the Division, nor shall operate contrary to the terms and conditions of this ordinance, ATCP 75, where applicable, of the Wisconsin Administrative Code, which are incorporated herein by reference and made a part of this ordinance as if fully set forth herein. [Code § 16.02-1.]