(a) No sign shall hereafter be located, erected, moved, reconstructed, extended, enlarged, converted, or structurally altered without a zoning permit, except those signs permitted under Section 12.14.020 and 12.14.030, and further excepting the refacing of existing signs as defined in this Ordinance, without being in conformity with the provisions of this Ordinance, Section 84.30 of the Wisconsin Statutes, as hereinafter amended or recreated. The sign shall also meet all the structural requirements of local and state building codes.

(b) Before any sign for which a permit is required by this ordinance is erected, there shall be submitted to the Department of Planning and Development the written consent of the owner of the land upon which the sign is to be located that permission has been so granted, a scale drawing of the proposed sign indicating its location on the premises and its relationship to other structures and property lines, and a computation of the display area as defined in this ordinance.

(c) Back to back signs or V-shaped signs shall constitute but one sign within the meaning of this ordinance.

(d) All street sign setbacks shall be from the outer edge of the highway, street or road right-of-way.

(e) All side and rear setbacks shall be those of the district of which the sign is located. [Code § 12.14-1.]